A coherent and persuasive case made for CEOs to have an online presence.
Also, an interesting comment endorsing Yammer
Last week I ran a workshop for a number of Chief Executives. Whilst preparing my slidedeck (which is featured above) I spoke to a friend who is the Managing Director of a medium sized business.
They have a very basic website. No media links.
When I asked why he doesn’t use social media , he answered simply:
Paul , I don’t have the time you have. My customers don’t use it. There is no reason for me to waste any time on it. I’ve asked my staff on many occasions what the business case is and all they say is – everyone else is doing it, we should too….
You know what? If I was him I would be exactly the same. If people can’t articulate a compelling reason for social why would a very busy person waste their time on it?
If your CEO isn’t using social, or doesn’t see that embedding…
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