Some important points about why going digital is not the same as digital leadership
I’m thinking it’s about 6 minutes to midnight on the Digital Doomsday Clock.
Time is running out on the organisations who are yet to board the bus. Yet to start the journey to being different businesses serving changed customers on a multiplicity of screens.
1 in 4 Executives from around the world believe the time has already come to implement digital transformation across their organisations, and that doing so is already a matter of survival. For 63% – the pace of change isn’t happening quickly enough.
I’m in agreement – there are 3 things we need to do , and quickly
1 – Get Social
Having a Twitter account and using a hashtag at a conference doesn’t equate to digital leadership.
The concept is still developing , but the effective digital leader doesn’t say “change takes time” or “there are barriers in the way”. To quote from an excellent article by
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